- About Us
- The Playbook
- Your Competitive Edge is Found in the CSG Scouting Report
- Increase Sales, Improve Service, Enhance Your Corporate Culture With The Top Dawg Sales Strategy
- Corportate Stimulus-Trim the Fat, Grow Lean, Expand Profits
- Loyalty Program-Better Customers. More Sales. Less Advertising.
- The Needed Niche Making Every Call Count
- P Cubed-Pricing, Packaging and Promotions
- Service that Sells-It’s About the Customer, not the Policy.
- Turbo Sales-Transform Your Front Line
- Marketing Make Over. Who Needs More Customers?
- Strategy Upgrade-Pump Some Energy Into Your Fading Strategies
- 4 Steps to Connect
- Contact Us
- What People Are Saying
- The Blog
Are you finding it more and more difficult to get traction and gain ground in today’s tricky market place?
Have you found that the slippery slope of discounting and competing on price to gain market share only increases the slickness of the slope you find your business on?
It’s time for you to Separate and Connect—separate from your competition by really connecting with your customers. It’s time for you to try a new strategy, a proven strategy with a successful track record, that is guaranteed to get you off the slippery slope and back on solid ground, heading quickly upward toward sustainable success. Let us come along side you and complete a comprehensive, complimentary, strategy upgrade and take a fresh look at your business to help re-energize your business, give you a new perspective and a new life. We all know that no matter how great we are, even the exciting becomes mundane after time. Let’s blow the dust off and breathe some life into your company together!
The team at Connect Sales Group has been there before.
We know what you’re going through. We are all currently business owners, managers, marketers and salespeople. We know that there are frustrations you experience every day. We know that the world has undergone incredible and dramatic change since the economic downturn. We recognize that consumer buying habits have changed over time, causing formerly successful programs and businesses to struggle, stumble and sputter in the new environment. We’re here to help you, to come along side you and to compliment your core competencies while looking for strategies and opportunities that you may not be utilizing to help you run better and find traction.
Whether you’re more corporate or more cowboy: more established and traditional, or more entrepreneurial and cutting edge; Connect Sales Group can help you to leverage your core competencies and enhance them, streamline them and fine tune them to make you more efficient, more diverse and most importantly, more profitable. While you continue to focus on your core competencies, we’ll focus on growing your business and trouble-shooting your challenges for you.
At CSG, we’re not interested in re-inventing your company and starting from scratch. Far from it. Actually we’re more interested in collaboration than reconstruction. We know that you’ve gotten where you are because you are good at what you do and you have a passion for your product or service. But, maybe you’ve gotten too close to the business and you’re having trouble observing from 10,000 feet—too busy working in your business to work on your business. Is it possible that you’re unable to identify some challenges that are holding you back but may have a relatively simple solution? We’re here to collaborate with you and your team, to identify your strengths and augment them; reinforcing your assets and eliminating your liabilities.
The CSG Program. Here’s How It Works
You talk. We listen…very carefully. It’s your company and only you know where you want to take it. We want to hear about your corporate culture and your story. What is your definition of success? What are your goals? CSG’s job is to listen as you tell us where you want to be and then begin the process of helping you get there. And we also believe it is our job to be brutally honest with you every step of the way. You don’t need yes-men. You need solutions bound in reality!
Or call 760-275-1137 to talk with CSG’s Best coach and founder, Joe Dahlstrom.
Sell Products or Gain Customers.. Which one does your company do?
Sell Products or Gain Customers... Which one does your company do?Most companies, owners and sales professionals would not really know how to answer this question or not understand the difference. That is not said to be critical, because it is assumed in most cases that when someone purchases your product that they automatically become a fan/or lifetime customer. This unfortunately is not always reality. In many cases they bought your product or service due to being on a tight time frame, lack of alternatives in your area, lack of knowledge in your industry etc.. You may be thinking, what is the difference? they still bought our product... Sorry, but I have some bad news, with the companies expanding, consumers becoming more knowledgeable and having experienced working with your product, the impression you make is more than important, its imperative to your short and long term success. I share this message not only as a sales and strategy consultant but also from being a consumer. Let me share an eye opening life changing experience I had recently, it made me think about our businesses and how we can improve (which after witnessing this, there were plenty of areas to improve) While driving my front right wheel started to rattle, I recently had new tires put on so I brought it to the local shop I had them put on. They are not just a tire shop but a full repair center. When I walked in I was quickly brushed off to the dirty waiting area, sat there for 30 minutes without an update, then walked up to the counter and the manager said you need to talk to the mechanic. I then went though a filthy work area and met with the mechanic. He told me my wheel bearing was broken, then proceeded to tell me he did not have time to fix it because he was overworked, underappreciated and hated his job. I went back into the office where the manager quoted me a price, and said I had to bring it back the following day, no rapport, sympathy, help or interest in my business. Being discouraged and not feeling confident in that shop, I decided to take it to the Lexus dealership. When I pulled up I was greeted by a neatly groomed rep, he walked me inside (even opened the door for me) and started asking questions, not just about the car but about myself. While they looked at my car we talked about Vegas, golf, family and business, he even got me a glass of water. The offices were clean, organized and accommodating. After about 20 minutes, which seemed like 5 minutes, he walked me back to the mechanic area where they showed me it was the wheel bearing and how he does these on a daily basis and it will drive like new when he is done. He was assuring, complimentary of the condition of the car and put me at ease. When we went back inside the price they quoted was 20% higher than the first shop, but at that moment it did not matter because I felt so confident about them doing it right, use higher quality parts and complete in the time frame they promised. When I picked the car up it was clean and drove like new. While I was driving away I laughed thinking that I felt so good about spending 20% more. The amazing lesson I learned was that it did not cost Lexus one dollar more to treat me the way they did... It was about their attitudes, systems, structure and company philosophy. I don't work for Lexus and have no ulterior motive in writing this, just to get companies, including ours, to learn the importance in the little things that make or break your companies success. I am confident that when I pulled my car into Lexus that they were not trying to sell me a wheel bearing but gain a lifetime fan/customer.. which they accomplished. Make It Another Beautiful Day Joe DahlstromFounder of Connect Sales Group
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