Have you ever been to a beautiful vacation location like Hawaii, or the Caribbean? Do you remember how awestruck and amazed you were at the incredible, natural beauty of the place when you saw it for the first time?
But, after a couple of days of exposure to these things of beauty, isn’t it amazing how quickly they become ordinary, expected and less exciting? Isn’t it unbelievable how quickly the magical can become mundane, passé, and old hat?
Well, the same is true for any cutting edge strategy, promotion, loyalty program, corporate culture. Constant exposure to even the most innovative ideas and strategies renders the cutting edge dull and the exciting, average.
It’s nobody’s fault. After a certain amount of exposure to anything, we become “used to it” and only ever really take notice of it when something goes wrong or a THIRD PARTY GETS EYES ON IT.
Both you and your employees may have become desensitized to your best programs and strategies which can only mean that they are giving less powerful sales presentations, paying less attention to the corporate culture and getting farther and farther away from your corporate vision and the genius behind many of your programs.
The Strategy Upgrade embraces your ideas and strategies, but finely tunes them so they can return to their status of highly effective selling tools for your company. Depending upon your needs, we may want to implement the following upgrades:
- Upgraded Communications in The Sales Process: Let’s take a look at your sales process, examine your scripts and the steps that lead to a buying decision. Perhaps a simple upgrade in presentation style is in order: customers love to hear what they can do and get turned off when they hear what they can’t do. Using illustrative words to get the customer’s imagination working while presenting the features and benefits of any of your programs is extremely important when working to arrive at customer commitment.
- Upgrade Your Offer? Use the right questions to get the right answers. Then use the customer’s answers to let them know what upgrades your product and service offer that separate you from your competition.
- Upgrade Your Marketing Message. Let’s be brutally honest and find out what marketing methods and messages are really working for you and which may be falling flat. Working together we will upgrade your message so your front line team gets increased opportunities to sell and you can properly track every dollar you spend on behalf of marketing.
- Upgrade Your Presentation Skills. There may be a tweak to the presentation that will get more yes’s from your customers. One or two words added or removed can make all the difference in the world to the success of your presentation. Let’s examine what it is your company really offers—is it the product or the result the product provides? A simple change in your sales presentation from emphasis on features to emphasis on benefits, from object to emotion, can mean the difference between winning and losing on the front lines. 5) Upgrade Efficiency: We will help you create a system designed to maintain your loyal customer base by reaching out via telephone, email, and direct mail. We’ll examine your current CRM and help you to make good choices regarding CRM and how best to maximize its use.
These are but a few examples of some of the more common upgrades we’ve provided for our clients, breathing new life into the programs and strategies they already have in place.
At CSG, we know that you are in business because you have done things right and you are good at what you do. We understand what it takes to run a business. Having created many of our own programs, marketing efforts and overall, corporate strategies, we understand how great ideas become dusty. Let’s blow the dust off and let’s Upgrade what works and provide new energy to it.
You don’t have to reinvent the wheel! You don’t always have to come up with another great idea. Often the Strategy Upgrade with a new set of eyes on your business, is more than enough to push you right back into the sales fast lane.