You’ve probably got more customers than you need, right? No? Well, if your business is like most and you could benefit from an increase in customer volume, customer per-unit spending and customer quality, the CSG Marketing Makeover is your first step toward improved success, identifying and Connecting with your prospective customers.
You see, when businesses have a cash flow deficiency or experience lead-generation dysfunction, it can usually be attributed to one or two very important soft spots in their overall sales and marketing strategy, resulting in an even more important soft spot in their income stream.
Either they don’t convert enough prospects to customers who will subsequently purchase their products or services See The Needed Niche and The Turbo Sales plays in the CSG Playbook… or their marketing efforts simply don’t create enough prospects in the first place, leaving the top end of the sales funnel empty, resulting in a weak flow of qualified prospects and ultimately, customers at the other end. In other words, their marketing is falling flat and they desperately need The CSG Marketing Makeover! Sound familiar?
The CSG Marketing Makeover
The CSG Marketing Makeover is an in-depth, systematic, evaluation of all of your current marketing efforts including your Internet presence, social media, collateral, traditional media, email, direct mail, everything you do in an attempt to drive customers to your doors. This does not mean that you need to start over at square one or that all your marketing needs to be trashed in favor of entirely new strategies (some rare cases may be that extreme).
You Cannot Know it All
If you don’t know the first thing about how to effectively market your products and services, take heart. It’s not your fault. On the entrepreneurial side, you may be the genius behind the concept, the mind behind the product, the brains of the operation, but that doesn’t necessarily make you a master of marketing. Even for large companies with dedicated marketing departments, the challenge of effectively marketing your products and services and tracking the effectiveness of your marketing efforts often goes unmet. The media through which we market today change constantly and become more and more sophisticated. You’ve got a business to run. You should not be expected to stay current, let alone master all of the various marketing avenues available to you.
Half Your Marketing is Garbage.
I am sure you are familiar with self-made-man, John Wannamaker’s famous quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The great news is that Wannamaker’s woes are a thing of the past. We are now able to effectively track the effectiveness of all marketing endeavors which means that you no longer have to guess what’s working and what’s not; you no longer have to change for the sake of change; you no longer have to have the uncertainty behind the statement, “It seems like that campaign stirredup some business.”
Marketing today is a science and highly valued skill as well as an art. In order to be effective today, you need to couple your creative genius with technical and analytical prowess to maximize every dollar you shell out in the name of marketing. Without lead generation and creating product interest, all the sales training in the world cannot help you. All the systems, infrastructure, training, nothing else matters without having someone to sell it to. Properly marketing your product and the connection to a large and loyal customer base is paramount to the success of your business.
Even the best ideas in the world find their success only through powerful, effective marketing strategies that effectively connect your business’ products and services with your market segment.
The CSG Marketing Makeover will:
- Examine and critique existing campaigns and strategies
- Research and define your ideal customer/user
- Create targeted marketing campaigns
- Examine online and electronic marketing efforts and improve SEO, as well as electronic lead generation and database generation.
- Create tracking systems to identify and eliminate losers and trim the fat
- Develop creative campaigns that drive traffic
- Exploit buying patterns
- Create consistency of message to insure market recognition
- Test/modify, Test/modify, Test/modify…
- Eliminate cute, kitschy, catchy programs that sound great but sell like crap
- Examine your logo,
- Generate your unique selling proposition (USP)
- Generate leads and selling opportunities.
The Connect Sales Group Marketing Makeover is your opportunity to connect with more prospective customers, to reach more properly qualified prospects and to create a constant stream into your sales funnel leading directly to your sales team’s phone or inbox. It begins with marketing. The next step is closing the sale through the CSG Turbo Sales Program.